Investing vs. Spending Time


There is a difference between spending time and investing time. One requires sacrifice but pays dividends greater than the investment cost, in the long run. The other wastes that opportunity on the altar of immediate payoffs and increases dependency and instability. There is any number of organizations whose existence is based on encouraging the wasting of time. Seth Godin argues in this video that we have built cultural practices and various monuments and institutions to reinforce this waste of the many for the benefit of the few to such a degree that we now willingly defend the very systems that cheapen our life. His alternative is what he calls “Impact Theory”.

Why You’ve Been Lied to About Where to Put Your Time, Energy, & Focus | Seth Godin on Impact Theory

“Let’s say I had a secret committee and I came to the government to the United States, or any place in the west, in 1850 and said; “Here’s what I want to do. I want to spend over a trillion dollars a year in time and money and I want every single child from the age of five to spend six to eight hours a day with me for 10 to 15 years in a row. Then I want to build into the culture a mindset of consumption and compliance. Okay?” No one would go for that plan and that’s exactly what we did.”

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