Although this documentary is about viral videos, there are some interesting undertones in its storytelling that illustrate how culture has undergone a massive shift in recent years as a result of the democratization of information sharing through social media technology. The documentary outlines who and what rose to prominence, and who fell, as a result of the shift. It almost inadvertently documents the reasons for the decline of the influence of media and large corporations as the manufacturers of consent and popularity. Perhaps why they are so desperately grasping to regain control of the manufactured consent reigns through a bonfire of self congratulatory prattle and obsessive repetition these days.
The Wisdom Of Life 